Genesis Sales and Marketing helps small companies launch new brands into major retail distribution.  We are a boutique firm.  We engage only a few clients each year, and then devote the time, talent and resources necessary to ensure success.     Genesis Sales and Marketing professionals have decades of experience and a proven track record of success.  We have worked with nearly every regional and national retailer in America within Food, Drug, Mass, Convenience, Dollar Store and Club channels. The National Association of Chain Drug Stores (NACDS) "Products to Market" white paper outlines a 3-step process for products new to retail.  Many companies help with pieces of the process.  Genesis Sales and Marketing is unique because we are wholistic, taking clients from pre-market through to implementation.   NACDS best practices include:          #1: Pre-Market Due Dilligence → #2: Go-to-Market Strategy → #3 - Retailer Implementation   Entering retail is a daunting challenge.  At Genesis, we not only do the work, we also teach your team how to do it.  We provide the knowledge, skills and confidence our clients need to make it happen.  Here are some of the ways that we serve our clients:       - Develop product and packaging      - Structure pricing and the right financial program      - Negotiate for mutual profitability      - Create in-store displays and merchandising vehicles      - Build and execute plans for marketing and promotions      - Facilitate in-store execution and project management      - Establish supply chain and information technology infrastructure      - Manage a retail "account" during and/or after the initial launch phase       - Provide order/deliver and supply chain support  Each client's situation is unique, and Genesis will adapt to your needs.  We will be as involved as you want us to be--whether it's a bit part or a leading role.  In most situations, the consultant relationship is invisible to the retailer.   Genesis Sales and Marketing is not a broker or manufacturer's representative.  We do not work on commission.  We work with small companies, and our fees reflect it.  We can be engaged by the hour or by the project.  Please call us for a free, confidential analysis of your situation and business needs. Please contact us at: Genesis Sales and Marketing 18721 West 64th Street Shawnee, Kansas 66218 office phone:  913-962-9335 cell phone:     913-909-0526