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| National Association of Chain Drug Stores - Marketplace Conference |
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Many new and innovative products never make it to the retail shelf. Why? In part, it is because there are only a few hundred major U.S. retailers, yet there are thousands of manufacturers wanting to sell to these retailers. There is simply not enough time for a retail buyer to meet with every new company who desires it. Just getting an appointment with a major retailer is a big win.
While there is no "sure thing", Genesis Sales and Marketing will help ensure that you are not one of the casualties. We have established relationships within the retail community. We understand the routine, nomenclature and business constraints under which retailers operate. We will design a total package helps buyers understand the mutual benefit of your business.
For new companies, trade shows and conferences such as NACDS and ECRM are often an important component to a successful sales strategy. NACDS offers an event called "Meet the Market" that is a wonderful venue for companies new to the world of retail. Don't let your first trade show be a waste of money because you were unfamiliar with the environment. Just being there is not enough. Genesis Sales and Marketing will explain the logistics, retailer expectations, and the common pitfalls of trade shows. We help clients develop a conference strategy, prepare and communicate prior to the conference, and schedule retailers for appointments. We also help develop the perfect presentation, differentiating you from the competition. We work with all the major trade organizations. We are happy to provide references upon request.
Our clients choose the amount of help to fit their situation. We can simply advise or coach key individuals within your organization. Or, we can manage the whole process from beginning to end. Our attendance at the trade show is invisible to the retailers, as we are part of your team.
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