According to the National Assocation of Chain Drug Stores (NACDS), over 180,000 new items were introduced in 2006, yet only 3,000 obtained retail sales over $1 million.
With odds like that, who can blame a retail buyer for reluctance to try new products, especially from a company that is new to the retail business. Genesis Sales and Marketing will evaluate your product based on the same criteria that a Buyer would. For example, we will ask:
- Does the product live up to its advertising claims?
- Is the package shelf-ready?
- Does the package motivate the shopper?
- Are in-store displays appropriate?
- Are packaging and displays easy for store personnel?
- Is pricing competitive?
- And other questions that are key to your success
Successful companies will be fast, flexible, and have a plan for mutual success with the retailer. Genesis Sales and Marketing has an established, rigorous "Getting Started" process that aligns with retailer expectations.
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Genesis Sales and Marketing Client Case Study: Triumph Pharmaceuticals was selling a premium mouthwash on QVC. The company wanted to expand into retail stores. We helped Triumph develop a total "go to market" strategy, including a new brand name, new packaging, a strong business proposition and an accompanying sales presentation. SmartMouth can now be purchased in over 25,000 stores including CVS, Walgreen's, Rite Aid, Walmart and many more.
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Please contact us at:
| Genesis Sales and Marketing
18721 West 64th Street
Shawnee, Kansas 66218
office phone: 913-962-9335
cell phone: 913-909-0526
dick.jones@earthlink.net
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