Marketing For companies who are new to retail, Genesis Sales and Marketing often helps clients develop and implement a complete brand management program.  We will help you develop a logo, branding scheme, packaging, advertising, and in-store marketing pieces.  We work with several designers and an experienced production agency.  The needs of our clients dictate whether we play a small role, act as an advisor, or own the entire process.  For brands that are already established in retail, there is often a "sales plateau" that occurs.  These clients want to take brand performance to the next level, but aren't sure how to do it.  Sometimes the answer lies in retailer strategy, and sometimes the answer lies in consumer marketing.  Genesis will assess the situation and provide a recommended action plan.  Where consumer marketing is the issue, the solution might be an infusion of new ideas and a vibrant new media plan.   At Genesis, we help small and medium-sized clients stretch advertising dollars to create an image and a media impact that make a small company look bigger.  We have long-standing advertising partnerships and an experienced team of media professionals dedicated to Genesis clients.  Of course, we often work with the retailer's marketing department also.  We will evaluate each retailer's specific programs and cost against the client's needs.  We understand that that limited marketing funds must work hard.  Maximum return on investment drives every marketing recommendation.     Please contact us at: Genesis Sales and Marketing 18721 West 64th Street Shawnee, Kansas 66218 office phone:  913-962-9335 cell phone:     913-909-0526 dick.jones@earthlink.net