Supply Chain Successful supply chain managment is a prerequsite to the launch of a new product as well as the product's success over the long term.  Here is a partial list of the challenges that new products must overcome: - Be a registered member of GS1 with a valid UPC code at the item and case level - Communicate product and logistics information electronically with the retailer through EDI - Ship 100% of quantity ordered - Ship on-time, always - Comply with each retailer's specific requests for case and product labeling - Comply with each retailer's specific requests with regard to warehousing and delivery  Genesis Sales and Marketing can help educate your staff.  Or, we can set up the logistics, computer systems and processes for you, and then manage them until the business builds scale and you are ready to take over.  We will tailor our services to each client's specific needs. Please contact us at: Genesis Sales and Marketing 18721 West 64th Street Shawnee, Kansas 66218 office phone:  913-962-9335 cell phone:   913-909-0526 dick.jones@earthlink.net